There are many instruments in DM – PPC, Email-marketing, SMM, SEO  etc.

PPC.

SMM (Social Media Marketing) is a set of measures that are aimed at
promoting a product or brand in social networks or using social
platforms.

Pay-per-click (PPC), also known as cost per click (CPC), is an internet
advertising model used to direct traffic to websites, in which an
advertiser pays a publisher (typically a website owner or a network of
websites) when the ad is clicked.

SEO -search engine optimization. It helps  your website to get high rank
on Google.  SEO has become an integral part of every digital marketing
plan. When you investing in SEO, you want be sure you will get ROI.  
About calculating  SEO ROI you can read here!

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The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word "and" and the Little Blind

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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

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